In the digital age, having a local brick-and-mortar business presents its own distinct benefits and challenges. While businesses that serve local clients and customers don’t need as extensive a web presence as eCommerce or other web-based businesses, they must still take advantage of several benefits the Internet does afford.
To ensure it attracts as many potential customers as possible, a local business can create a website and blog that’s optimized for search. Search engine optimization (SEO) ensures a business ranks high when people search for that business on the web — upping the chances that consumers will choose your business over other competitors in the area. Here’s why your local business should be focused on SEO.
People Use Search Engines
People regularly turn to search engines to discover businesses, restaurants and other services in their local area. In fact, Internet users do more than 3.5 billion Google searches a day to find the information they need.
SEO Is Cost Effective Marketing
Ensuring that your website turns up in people’s Google searches is an important marketing tactic. Not only does it work, but it is also extremely cost effective. If you learn the rules of SEO, you can optimize your content on your own, which boosts its visibility to naturally drive business. If you aren’t confident about your SEO skills, you can hire an SEO expert to help you create your site and blog; this service will be a one-time marketing investment that will pay off again and again.
Local Customers Searching Online Are Ready to Buy
A study by Google recently showed that local searchers were not only more likely to visit a store they found via a search engine, but they were also ready to buy from that store. In fact, 18 percent of local searchers who visited a store after a search actually made a purchase that same day. Optimize your site for search engines, and you could naturally bring in people who are ready to buy from you.
If you run a local brick-and-mortar business and are trying to drive up sales, consider creating a website and blog that’s optimized for search engines. This simple step can help bring in a number of new customers from your local area — and ensure you’re staying as technologically up-to-date and innovative as your competitors.