Create More Leads Without Breaking the Bank

Written by Jeff Cole on April 11, 2017

Creating leads can be challenging for businesses, especially when the cost of lead generation runs high. With these five marketing tactics, you can generate more leads online at a low cost or no cost to your company.

1. Embed a Contact Form

An important part of any website is the contact form, which allows potential customers to express their interest in your services in their own words. If you haven’t done so already, make sure a contact form is available on your website. Include fields for vital lead conversion activities, to collect the customers’ email, phone and mailing address. Then respond to customers promptly to turn their interest into a sale.

2. Offer a Chatbot

Reach out to consumers who have just found your business by offering a chatbot on your website for 24/7 customer service. This method of connecting to consumers allows you to reach out to people where they are, in real time, and answer their pressing questions. With the use of a chatbot, you can educate new customers about the services you have to offer, share information on service packages, and guide them to the place on the website that will help them seal the deal.

3. Use a Social Call-to-Action

Social media can be a powerful way to connect with clients, and many of your potential customers will search for your social media site before they take any other steps. Include a call-to-action button on your Facebook page and insert actionable websites into your Twitter posts to turn social media interactions into leads.

4. Share a Free Download

New customers want to know what services you have to offer, how they can customize your services, and what the costs and benefits might be for them. Offer a free download on your website to educate consumers in a cost-efficient way. Include actionable steps or special offers in the guide to encourage consumers to come back to your website. You can capture email addresses in the process and follow up to turn readers into new clients.

5. Optimize Your Business for Search Engines

Of course, few consumers will find your website through organic searches if the website is not laid out well and tagged with keywords. Use search engine optimization (SEO) techniques to boost your website in search engine results and rank higher among similar websites on the Internet. You’ll have the opportunity to win viewers over the competition. You’ll also attract viewers who are a good fit for the services you have to offer, which means creating more leads for your business.