Today, generating high-quality leads is a top priority for most B2C companies. Unfortunately, this can be easier said than done. Lead generation is a varied and multifaceted pursuit, and doing it well requires you to be flexible and focused.
To improve your lead generation strategy, take a look at these five common lead generation mistakes and learn how to avoid them.
1. Not Using Customized Landing Pages
Forty-eight percent of marketers build a new landing page for each marketing campaign they run, and the reason is clear. Individuated landing pages allow you to track your results and your leads more efficiently. They also provide a more cohesive experience for readers and make your leads more likely to convert. When you don’t build new landing pages for your lead generation campaigns, you miss out on these benefits.
2. Failing to Include CTAs in Your content
A CTA (call to action) is a critical component of compelling content. In fact, email campaigns that include even a single call to action experience a 371 percent increase in clicks and a 1,617 percent boost in sales. With this in mind, add compelling CTAs to your copy to tell your readers what to do next and help them convert.
3. Not proactively engaging customers with chat
While most websites have a “contact us” form or offer a phone number, these aren’t the most efficient ways to capture leads and engage customers. Instead, you want to add a system that allows customers to chat with your company directly through the site. Even if you can’t staff a 24/7 chat line, you can consider implementing a lead generation chatbot, which provides a seamless customer experience.
4. Not Tailoring Content to Buyers at Different Stages of the Buyer’s Journey
Not all leads are created equal, and the grand majority of them aren’t ready to buy. Because of this, you need to create content that caters to your various leads at all the different stages of the buyer’s journey. This will help engage different segments and improve your conversion rates.
5. Not Blogging
HubSpot reports that 79 percent of its leads come from old blog posts. If you’re not using your blog to share content and create value, you’re missing out on a critical lead generation tactic. To avoid this, blog frequently and use the platform to share quality material with your readers.
Good Lead Generation Starts Here
Good lead generation is an art, and avoiding these five mistakes can help you improve your lead generation strategy and enjoy all the benefits it can offer your business.