Website visitors and qualified leads are not one in the same, and you shouldn’t treat them that way. A website visitor isn’t a meaningful conversion metric alone because it’s just the first step. Website visitors are just testing the waters and can leave at any time.
On the other hand, a showing of commitment, like giving their contact information, is meaningful. To get a commitment, you have to keep website visitors actively engaged in your services.
ChatPath CEO Jeff Cole partnered with InfusionSoft to take a look at 9 simple ways to keep your prospects engaged and boost your visitor to lead conversion rate.
Their article goes over various tactics such as web form length, effective CTA, clickable phone numbers, segmenting, chatbots, live chat, and more.